Exclusive discounts on attractions across the West Midlands this summer with SWIZZELS

Families in the West Midlands can enjoy more days out for less this summer and beyond as British sweet maker Swizzels partners with Day Out With The Kids to offer exclusive savings.  

Every purchase of a Swizzels’ variety pack, which includes Scrumptious Sweets, Luscious Lollies and Curious Chews, unlocks a three-month VIP pass, offering deals on top attractions across the region, including West  Midlands  Safari Park, Twycross Zoo, Alton Towers, Go Ape and Cadbury World.

Shoppers can also enter to be in with a chance of winning one of 5,000 annual VIP passes by scanning the QR code on their purchased pack or visiting the Swizzels Days Out website.

Swizzels’ vegan-friendly variety bag range features a mix of its most-loved sweets, including Parma Violets, Drumsticks, Refreshers, Love Hearts and Fruity Pops, offering something for everyone to enjoy on car journeys, picnics and day trips.

Available now at supermarkets and convenience stores, the promotion will run until the end of the year, enabling families to make the most of discounts across the summer holidays, half-term, Halloween events and Christmas.

Many families are facing financial pressures and shrinking budgets for days out during the summer holidays. In partnering with Day Out With The Kids, we’re offering people the opportunity to experience more attractions for less throughout the remainder of the year, whilst also enjoying our variety bags on car journeys, at picnics, on holidays and during seasonal events.

“Swizzels’ creations have been a childhood staple for decades and with this collaboration, we hope families can create more precious memories and ‘savour the moment’ all year long.”

 “In collaborating with Swizzels, we can bring thousands of discounted days out to more families across the UK. With every purchase of a variety pack, people can access cheaper tickets for an endless range of attractions, whether they’re at home or on holiday, saving money at a time when it really counts.

“As brands rooted in fun, family and memory making, Swizzels and Day Out With the Kids felt like the perfect match for helping people experience new places for less and fill their summer holidays and seasonal occasions with great adventures.”

A full list of attraction tickets in the West Midlands can be found here.