ITV's This Morning and popular stationary brand Smiggle launch Be Kind Campaign

This Mornings Holly Willoughby and Phillip Schofield are among the famous faces urging children to be kind to one another ahead of next weeks Diana Award’s Anti-Bullying Week.

2019 sees the return of the BEKIND campaign from ITV’s This Morning, encouraging youngsters to speak out, stand up and be kind. This years campaign is once again supported by stationery brand Smiggle, which is giving children free, limited edition BEKIND keyrings to raise awareness of the campaign.

Anti-Bullying Week – November 11 to 15 – will see celebrities and hosts on This Morning  showing their support with the BEKIND keyrings. 

“With young children myself, I understand how important it is to talk openly about the subject of bullying.”

“This Morning’s BEKIND initiative has helped many, many children across the UK and I’m so pleased we’re working with Smiggle for a second time this Anti-Bullying Week.”

“Our BEKIND initiative is one of the This Morning campaigns of which I am most proud.”

“Educating children to use social media kindly is vital for all parents, carers, schools and beyond.”

A total of 100,0000 limited edition keyrings have been produced and they can be collected from Smiggle stores nationwide. Your Local Smiggle Store

The keyrings will be given away on a first come first served basis

- If you are under the age of 16 you must be accompanied by an adult when collecting a keyring in store. - A maximum of ONE keyring per person can be collected

Share your snaps with the #BeKind hashtag! Use your #BeKind keyring and post a pic on social media with #BeKind, you can inspire others to Speak Out, Stand Up, and #BeKind.

Anyone under the age of 16 uploading a #BeKind snap to their social channels must ask for their parent/guardian's consent.